Publicity is one of the most cost effective marketing tools available, increasing awareness of your company, building credibility and raising your profile.

This course is designed for those new to press or PR who wish to increase the amount and quality of press and publicity their organization receives, teaching participants what makes a newsworthy story and how to write professional press releases that the media will want to use.

Who is it for?

Anyone who writes press releases, whether in PR or a company press office as well as managers looking to improve their media coverage and relations with the media.

What you will learn

• How the press works
• The structure of modern media
• To identify what the press are looking for?
• What makes a story newsworthy?
• Which publications to target and when to target them
• The differences between paper press releases and digital press releases
• How to write a press release
• To follow guidelines
• To get the structure right
• To get the timing right
• To make an impact from the start
• How to write the body of the release
• To add a human interest element
• To dilute negative information
• About the recap
• About your boilerplate
• Tips to increase media coverage

Course options

Courses can accommodate up to six participants for a full day and three for a half day' s press release training. All days are tailored to your company's individual needs and include writing tips, message development, press release writing, a completed final press release, a filmed pitching of your press release to a journalist and DVD of your performance.