Whether you are making a presentation internally or externally or speaking to the press, it is crucial that all parts of your organization are reading from the same hymn sheet. But what are those messages and how do companies identify them and get them across simply to different audiences? What are the disadvantages of not doing this?

Web Presenter Training's key message training course grew out of a realization that many large companies had not dealt with this as a priority, leading to confusion and a lack of a common thread. Through discussion and facilitating debate, this course will identify a core set of five to ten messages which will help focus your company' s efforts and provide a consistent image to your audience.

Who is it for?

This course aims to develop a set of key messages for senior executives, sales teams, media reps, PR staff – in fact any company who wish their messages to deliver faster results that closely align with their organization's goals.

What you will learn

• The importance of your company's goals and clarity of vision
• To develop a set of clear, coherent, appealing, well-received messages
• To develop supporting illustrations
• To ensure your key messages act effectively with the target audience
• To encourage their consistent use throughout your organization

Course options

Courses are best suited to accommodate groups of up to six participants for a full day and three for a half day, who need to develop their company's key messages. All courses are tailored to your company's individual needs. Participants come prepared to discuss, identify and debate their messages before they are formally identified, clarified and tested on camera. Participants receive written materials of the day's developments and a DVD of their message delivery.