This course focuses on identifying key messages for the media, understanding their demands and needs with recorded role play interviews utilizing journalists from newspapers, magazines, radio and TV.

Who is it for?

Anyone who has yet to deal with the media.

What you will learn

• To identify key messages
• To understand what journalists want
• How to prepare
• To address the questions
• To manage hostility
• To tell the story
• To paint pictures with passion
• To understand your rights

Course options

Courses can accommodate up to six participants for a full day and three for a half day' s training. All days are tailored to your company's individual needs and include filming, live broadcast interview practice, coaching, playback, feedback, analysis and a DVD of your performance.