This course focuses on showing participants how to anticipate, plan, train and prepare well in advance of any negative event in order to contain and reverse adverse publicity in the media. You will learn how to to react effectively to a breaking news crisis that threatens your organization's reputation. A credible scenario that reflects a realistic threat to your business is researched and mapped out in advance and played out during the course of the day, in complete confidentiality, as a real life situation.

Who is it for?

Senior experienced spokespeople who may have to deal with the media during a crisis and those responsible for advising and briefing corporate interviewees, should such an emergency occur.

What you will learn

• How to handle a doorstep interview
• To prepare for other crisis interviews
• To deal with press and broadcast media
• How to take control
• To handle and diffuse aggressive questioning
• To be ready for the unexpected
• To develop your crisis messages
• To turn negatives into positives
• To remain calm and confident under pressure
• To understand the importance of the sound bite
• To develop your action plan

Course options

Courses for this one day event can accommodate up to six participants. All days are tailored to your company's individual needs and include filming, live broadcast and telephone interview practice, coaching, playback, feedback, analysis and a DVD of the day.