This course focuses on preparing participants for all kinds of print and broadcast interviews, including pre-recorded and live, face-to-face and down-the-line. It is suited for key spokespeople with some experience of print, TV or radio media interviews who need to refresh their media skills. Copies of all interviews will be provided.

Who is it for?

Senior spokespeople who wish to take their media skills to the next level, enabling them to handle tricky questioning with confidence.

What you will learn

• To define and hone key messages
• To understand time constraints
• To plan an interview
• To handle tricky questions
• The importance of voice and dynamic delivery
• Tips for the radio studio
• About different types of radio interview
• To paint word pictures
• To illustrate your story
• Tips for the TV studio
• About different types of TV interview
• About the art of the sound bite
• To dress to impress
• About the dangers of going off the record
• About the use of 'No comment'
• To understand your rights

Course options

Courses can accommodate up to six participants for a full day and three for a half day' s training. All days are tailored to your company's individual needs and include filming, live broadcast interview practice, coaching, playback, feedback, analysis and a DVD of your performance.